There will be losers in this one. The unaware, the overconfident and those who have their head in the anti tech sand are going to suffer.
What is strange about the new Google Places Search world is that they may never need their own web site.
Now they will still want to get seen when someone is searching for them. Web sites will still play a huge positive role to those who know how to use them. But the world has changed. A new force has come on to the scene, even if it is not widely recognized yet. Those who act now and act correctly will benefit by getting a larger share of the "new" customers in any market.
A good web site can tell many stories to those who read it. But the main reason in the past and today to have a web site was to be found my potential customers. Google place pages will soon dominate that role.
The traditional role once filled by the Yellow Pages has been replaced, first by online search, and now by a Google Places search.
When people want to find a solution to a need, they use the easiest resource they have. In the past, you would use the Yellow Pages to find a Plumber or other specialist.
These days 80% of the people who search online use Google. More people search online than use the Yellow Pages.
The Yellow Pages made huge bucks selling merchants expensive ads because the merchants recognized that the Yellow Page users were active buyers. Same is true with the online version today.
Today, Google is offering this as a free service.
So today, the objective is to encourage businesses to complete their listings as fully as practical. And to do that, Google rewards those who do with a higher ranking than those who do not.
We know from past studies of organic search results, that ranking matters. While not everyone searching will necessarily click on the top ranking, the past shows us that more people click the top ranked result than any other.
As valuable as this new service is, word is slow in getting out to business owners who have often shielded themselves against internet service purveyors. As a result, today it is very easy for people to get on the top of the Google Places search map. But that will change.
This opportunity is dramatically increasing the need for reliable Google places page information.
It's so easy, that many businesses are making a mistake and not taking the time to learn what is needed to ultimately prevail when the word gets out more fully in the marketplace. And it will. Eventually, they need to not only fill out their Google Places Search listing, but those of Bing, Yahoo and as many other directories as possible. In due course a variety of factors beyond merely completing a listing will come into play on the listings. We know Google wants to see businesses listed on other directories as well, including their competitors. Those of us who study the available Google places page info know that reviews from customers will play a strong role in the rankings as time goes on.
The technology buyers use has changed and will continue to do so. The business persons needs have not. A local business need to be where the customers are, or where the customers are looking. And so today, its critical to be seen when people do a Google Places search. It is worth your while to learn as much Google places page info as you can.
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