You actually have a choice. You can try to find new clients by broadcasting on TV, radio stations, newspapers, and mass mailings. In that case you will be presenting your message to many people who are not likely prospects. Some of them won't require your product or service. Others already have their favorite supplier or vendor. If you decide on a marketing tool which reaches outside your immediate market area, you will be asking new clients to drive by one or more of your competitors. This is okay, I suppose, should you have a pile of cash, and nothing better to do with it. Or possibly, the lifetime value of your potential customer is so high that you could afford the inherent waste of mass marketing.
The alternative is referred to as narrow casting. In this strategy you focus on likely prospects. The simplest, and often cheapest way to do this, is to be where your potential customers are looking. To let them locate you.
If you have an outlet on the freeway, main street or the local mega-mall, your business signs and overall visibility are excellent ways to be located by the passersby who comes to know who and where you are. But if your market extends outside your immediate area or individual mall location, that may not be sufficient.
The yellow pages are another example of being where individuals were seeking. What was especially good about the yellow pages is that a very high percentage of the individuals who took the time to open up their telephone book were motivated consumers - ready and also desperate to do business.
Because of the value of that urgency as well as the corresponding high conversions, the yellow pages became a very profitable business. They could and did charge quite a bit for their display listings. Rates varied by category and community but ran into the $100's to thousands of dollars a month for several businesses. The great thing is that the Google Places Page is free, and has a number of other benefits as well.
But simply because its free, that doesn't mean its without value. Far from it. Knowing how to get on Google maps that appear when potential customers do a search on their computer or increasingly their mobile phones is important for your success.
There are multiple resources for solid information regarding how to get on Google maps. I know I have written my very own guide that is available from the Kindle store at Amazon and also my web site. Hunt for "How To get ON Google Maps" on Amazon or Google and check out your options, and then take action.
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He would figure out how to deal with the high cost of shipping or he would know he would be out of business.
