In my opinion - and I always tell my clients this - niche marketing campaigns should only be done for distinctive purposes. Guerrilla marketing can work wonderfully depending on what kind of product you sell, but the niche marketing campaign must be carefully tailored. Just going out into a public plaza and holding a contest or giving away a product won't generate any business for you at all. You need to think strategically.
One of my absolute favorite places to do niche marketing campaigns is at clubs and bars. When folks are drinking, they will do what they can to win whatever. Whether you're giving away shot glasses, snacks, drink mixers, or just T-shirts, people will get interested in your marketing campaign. If they get to come home with a keepsake of their night, they will forever relate it with the fun of going out partying with friends. This is what money-making merchandising campaigns aim to do - create those kinds of positive associations about your product or brand name.
Hot summer time afternoons are also a great time for marketing campaigns. If you are willing to spend a few thousand dollars giving away free drinks in a crowded community thoroughfare, people will absolutely love you. Even if you're giving out something that does not strictly go together with the weather - such as a salty snack - people will still be appreciative as long as they get a bit of water with it. If you can catch people at an unguarded minute, you can achieve their brand loyalty before they even know what hit them. That's what money-making merchandising promotions are all about. Leave the brand-name pens in the home!
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