Now there are a number of challenges in doing this. Not the least of which is learning which keywords or inquiry your customer would actually use in their search for you. If you're a plumber and only display when people search for the term "plumber" you're going to miss people searching for help to mend their "water heater," or "leaky pipes."
Perhaps the biggest mistake made by less experienced internet marketers is a tendency to not spend enough time doing keyword research. This is especially important for national campaigns, but also is good for local businesses as well. Eventually, when you establish your Google Places listing, you can claim up to five categories for your business.
For some that will be more than enough, for others it won't begin to cover the diversity of their product offerings. You know your business better than anyone. Sometimes this can be a handicap when it comes to identifying the keywords your possible new customer might use to get you. They don't know your business as well and may find some pretty roundabout method of finding you.
There are a number of paid keyword tools that SEO consultants will use to help in this process. But I often use a free tool that Google makes available to do keyword research. It sometimes comes up with useful insights that impress business owners, so I will describe how I use it in a moment. But first I would like to make a point about a main distinction about advertising online versus the old yellow pages periods.
Yellow page advertising was often a bit pricey and while you could get your business listed in multiple categories doing so also multiplied the cost. As a result many businesses confined their listings to one or two categories at most. It is not needed to do so online.
For organic search you can and need to have a separate web page for each major product line or category. For Google Places you are permitted to list five categories. You should do your best to use all five. Doing so is part of the answer to how to get on Google maps when your prospective buyers search for any one of these categories.
If you are a divorce lawyer and nothing else that you do, you should look into the major different keywords people might use when they search for a divorce lawyer. If you in addition do criminal work, or estate planning, or adoption work, you will want to choose which five topics are most important to you and your practice.
If you are a plumbing technician as in my previous example you need to look at the major different causes a new customer might be looking for your services. If sump pump service is a profitable portion of your business you may well want to include that over say leaky pipes if they tend to be less profitable or less desirable line of business
These are some of the main ideas you need to understand when learning how to get on Google maps.
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