However, to use mobile marketing text message advertising to its full capabilities is to really increase revenue and ROI.
If you are looking to build a big list of buyers who will purchase from you repeatedly, here are a few marketing blunders you should avoid:
Mistake #1: No Call to Action
» No matter how great your business is, you might still be missing out on opportunities to find new buyers if your mobile marketing promotions do not contain a call to action. Make people aware of your marketing text message promotion and advertise it on all of your marketing materials. Most notably, tell people to join your mobile list to get cool free gifts and upcoming promotional offers. If you don't tell them to sign up, most won't.
Mistake #2: No Customer Incentive for Registering
» One more effective marketing strategy is to offer sign-up rewards. Customers will be encouraged to join your mobile list if they get an immediate benefit. For instance, if you are fast food chain, you could possibly offer "FREE MEAL worth $ 5" as a sign-up reward. The customer would have to present your text message offer on their next visit to be able to redeem it.
Mistake #3: Sending Out Too Many Offers
» Though sending offers often can be exciting and may get your customers attention, it is irritating which may end up in some customers unsubscribing from your list. Moreover, sending offers quite often can have a negative impact as it does not give customers excitement on what they miss. Text offers sent weekly or twice a month is more effective because customers are given time to find the advantages of the offers and will look forward to future ones.
Mistake #4: No Customer-Retention Rewards
» Customers often tend to stay on a mobile list if they are offered "freebies" and good discounts every once in a while. Don't make all of your messages an attempt to sell something. Alternatively, when marketing your text message to your list come up with some nice offers that will make them happy as well as keep a steady flow of money coming into your business. Some examples of effective customer rewards programs would be "FREE STUFF," "50% OFF," as well as "BUY ONE, GET ONE FREE."
Mistake #5: No Referral Scheme in Place
» Of course, people tend to share and discuss with their friends and family members about any nice offers they've got. When your customers are satisfied by your products or services, they will likely recommend it to a friend. So, you can make this process very easy for them by implementing a mobile "Refer a friend" program. Give your "referring" customers an excellent reward for referring others and watch your list and ROI quickly grow.
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